GEO: Generative Engine Optimization
Get your brand cited by ChatGPT, Gemini, and Perplexity, not just ranked on Google.
GEO structures your content, schema, and crawler access so AI tools can find your site, understand it, and recommend it in their answers. It builds on SEO instead of replacing it.
What's Included
The technical and content work AI citation actually depends on.
AI crawler configuration
robots.txt and firewall settings checked and configured for every major AI crawler, including GPTBot, ClaudeBot, and PerplexityBot.
Answer-first content structure
Headings written as real questions, with direct answers up front, in the format AI systems extract and quote.
Structured data & schema
FAQPage, Article, and Organization schema so AI systems and search engines can parse your content accurately.
llms.txt & agent discoverability
An llms.txt file and clean semantic HTML so AI agents and crawlers can navigate and cite your site correctly.
Fan-out question coverage
Content that anticipates the sub-questions an AI system breaks a query into, not just the headline question.
Monthly AI visibility tracking
We ask your target questions across ChatGPT, Perplexity, Claude, and Gemini every month and track the results.
SEO vs. GEO
Two different targets, one connected strategy.
| SEO | GEO | |
|---|---|---|
| Target | Ranking in Google's blue links | Being cited inside an AI-generated answer |
| What it needs | Backlinks, keyword targeting, technical health | Answer-first structure, schema, open AI crawler access |
| How you measure it | Rankings, organic traffic, click-through rate | Whether your brand is mentioned in AI answers to target questions |
Our Process
How we build AI search visibility.
Crawler audit
We verify your robots.txt and firewall aren't silently blocking a crawler you actually want indexing you.
Restructure content
Key pages get rewritten with answer-first sections and schema so AI systems can extract them cleanly.
Publish & expand
We add new content covering the sub-questions AI tools ask when they break down a bigger query.
Track citations
Monthly checks across ChatGPT, Perplexity, Claude, and Gemini show whether your brand is showing up.
FAQ
GEO questions, answered.
GEO, or Generative Engine Optimization, is the practice of structuring your content and technical setup so AI tools like ChatGPT, Gemini, and Perplexity can find it, understand it, and cite it in their answers.
No. GEO builds on top of SEO. A page still needs to be crawlable, fast, and well structured to rank in Google, and GEO adds the answer-first structure and schema that get it cited inside AI responses too.
We check your robots.txt and CDN or firewall settings against every major AI crawler, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, since a firewall can silently block a crawler your robots.txt allows.
We track whether your brand is mentioned or recommended for a set of target questions across ChatGPT, Perplexity, Claude, and Gemini on a monthly basis, alongside standard organic search metrics.
Want to know if AI tools can even see your site?
We'll check your crawler access and content structure and show you exactly what's missing.
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